I’ve been a freelance writer and editor for more than 15 years. I started my career at a PR firm, where I discovered how important it is to understand your audience and know what you want to communicate before you even begin to write. Over the years, I've written for lots of high-tech clients, so I’ve learned to ask plenty of questions, sort out the facts, and communicate complicated ideas clearly. I’ve gotten to know clients in healthcare, the arts, and education, and I’ve helped all kinds of organizations figure out who they are and how to tell the world about themselves.
My degrees (a B.A. from the University of Virginia and an M.A. from the University of California, Santa Cruz) are in cultural anthropology. That’s because I love to know what's important to people, and why things work the way they do. These are the reasons I love writing, too. I get to know my clients’ businesses, see the world from their perspectives, and then put it all into words.